Making their annual passing of the guard, Playboy hosted a fancy ceremony crowning the 2010 Playboy Playmate of the Year in Las Vegas.
Held at The Palms Hotel & Casino, Hugh Hefner ran the show as he happily presented Hope Dworaczyk with the magazine's ultimate honor.
Drawing out plenty of star power, the Playboy fete saw lovely ladies including Holly Madison, Jayde Nicole and Crystal Harris all make appearances.
Meanwhile, George Maloof and Robin Thicke acted as the night's entertainers - treating the crowd to a fun-filled Sin City celebration.
